Right now, there is genuinely excellent music sitting on hard drives and streaming platforms, unheard. Not because it isn't good. Because the person who made it uploaded it and waited for the world to notice.

The world isn't waiting. It's overwhelmed. People aren't starved for music, they're drowning in it. Something like a hundred thousand songs go up every single day. And into that ocean, you release the best thing you've ever made… and it gets 200 plays, mostly people you already know.

Then you do the math. And the math is brutal. Not because you're afraid of working hard, you've never been afraid of that. Because you're afraid you're working this hard at nothing.

We built this because we've been there. We come at this from three different corners of music, and we all hit the same wall.

One of us, Zach, is an artist who’s written the song, recorded it, mixed it, put it out, and realized everything he believed about making a career in music was outdated, and he had no idea what to do next. So he put his entrepreneur hat on and set about building his own strategy..

One of us, Rachel, is a mix engineer and Berklee professor who's worked on records you know, and spent years watching it happen from the other side of the glass: artist after artist making genuinely great music, pouring everything into how it sounds, and still watching it disappear the second it's released.

One of us, Tom, came up building companies in tech, in a world where if you have a vision and the guts to chase it, there's a whole system waiting to back you: mentors, a playbook, people who've done it and want to help. And when we looked at music, that system just… wasn't there.